Summer and winter sales in Athens

Is there a sale on now?

No official sales period is left in 2026. The winter sales ran from Monday 12 January to Saturday 28 February 2026 and the summer sales from Monday 13 July to Monday 31 August 2026. Black Friday and Cyber Monday are shop promotions, not legal sales periods, and the previous price rule still applies to them.

Black Friday and Cyber Monday 2026

Black Friday: Friday 27 November 2026. Not a legal sales period: shops run their own offers, and many start them earlier in November. Shops may open on Sunday 29 November 2026.

Cyber Monday: Monday 30 November 2026. Offers mainly online. The 30 day previous price rule applies to these offers too.

Sundays when shops may open

Shops in Greece usually close on Sundays. The law lets them open on the first Sunday of each sales period, the second Sunday of the winter sales, the Sunday after the last Friday of November, the two Sundays before Christmas, Palm Sunday and the last Sunday of the year. Opening is up to each shop, within 11:00 to 20:00.

• Sunday 29 November 2026 Sunday after the last Friday of November (after Black Friday). Shops choose whether to open, within 11:00 to 20:00.
• Sunday 13 December 2026 First of the two Sundays before Christmas. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 20 December 2026 Second of the two Sundays before Christmas. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 27 December 2026 Last Sunday of the year. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 17 January 2027 First Sunday of the winter sales. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 24 January 2027 Second Sunday of the winter sales. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 25 April 2027 Palm Sunday (Orthodox Easter falls on 2 May 2027). Shops choose whether to open, within 11:00 to 20:00.
• Sunday 18 July 2027 First Sunday of the summer sales. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 28 November 2027 Sunday after the last Friday of November. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 12 December 2027 First of the two Sundays before Christmas. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 19 December 2027 Second of the two Sundays before Christmas. Shops choose whether to open, within 11:00 to 20:00.
• Sunday 26 December 2027 Last Sunday of the year, but 26 December is a public holiday, so under the holiday clause this opening may move; check nearer the time. Shops choose whether to open, within 11:00 to 20:00.

The 2026 Sundays are as listed by e-HowTo.gr (updated 23 Sep 2026) and match the legal rule; the 2027 Sundays are calculated from the rule. Sunday 26 December 2027 is also a public holiday, so that opening may move: check nearer the time.

Christmas shopping hours

Not published as of 4 Oct 2026. Last year the Athens Traders Association's suggested festive hours were reported on 18 Nov 2025. Each shop sets its own hours within the legal frame: Monday to Saturday 06:00 to 21:00, and the permitted Sundays 11:00 to 20:00. The Athens Traders Association published its suggested festive hours for 2025 on 18 Nov 2025, so expect the 2026 schedule in the second half of November.

Your rights in the sales

1. During the sales every price cut must show the previous price beside the new one. The cut may also be shown as a percentage or a euro amount, and the previous price may be struck through.
2. The previous price is the lowest price the shop charged in the 30 days before the cut. If the product has been on sale for less than 30 days, it is the lowest price since it went on sale. This is the EU Omnibus rule (Directive 2019/2161), now in Article 9i of Greek Law 2251/1994.
3. If a shop cuts a price in steps within 60 days, it may keep showing the price from before the first cut, but any price rise in between ends this.
4. The recommended retail price may not be used as the previous price.
5. Shops may not charge extra for paying by card.
6. Buying in the sales does not reduce your rights if an item is faulty: you can ask for repair, replacement, a price reduction or a refund, depending on the case. The EU legal guarantee lasts at least two years, and for a fault that appears within a year of delivery the seller must prove it was not there at delivery.
7. Exchanging or refunding an item that is not faulty is the shop's own policy, not a legal duty. The shop should tell you its policy before you pay, so ask first and keep the receipt.
8. Online and phone purchases from a business come with 14 days to change your mind, counted from delivery, with exceptions such as personalised goods. A purchase made in a shop is in principle final.
9. To complain, call the Ministry of Development consumer line 1520, email 1520@mindev.gov.gr or use the online complaint form of the General Secretariat of Commerce. The line answers daily from 08:00 to 22:00 (search engine copy, not confirmed on the Ministry site).
10. The Consumer Ombudsman, an independent authority, also takes consumer complaints through its official website. For a problem with a seller in another EU country, the European Consumer Centre in your country can help.

How to check a real discount

The struck through price must be the lowest price the shop charged in the 30 days before the cut, so a price raised just before a sale and then cut does not count as a real discount. Before you buy, look up the price history on a comparison site:

• Skroutz price history: A price history button on each product page shows how the price has moved, with a graph of the lowest and average price and the number of shops selling the item. The 2012 post that introduced it describes a four month graph.
• Skroutz price alert: You set the price you want and Skroutz lets you know when the item reaches it.
• Skroutz deals page: Lists products with price drop labels; sponsored entries carry an Ad label.
• BestPrice deal checks: BestPrice compares each price with the lowest stable price of the last three months and with every shop selling the same product. It ignores very short drops and price errors, leaves out products without enough history, and shows a deal badge for 30 days at most. Its strictest badge, Black deals, marks a new lowest price. The struck through price is BestPrice's own reference price, not the shop's claim, shops cannot buy a badge, and one click opens the price history graph.
• BestPrice deals page: Deals of the day picked by the BestPrice team, with price history graphs.
• e-shop.gr Crazy Sundays: Shows the lowest price of the previous 30 days next to each deal.

Where to shop in Athens

The big sales streets and centres, with what each is known for. Opening hours and live ratings are on Google Maps.

Retailers’ official offers pages

Links go straight to each retailer’s own offers page. We never publish promo codes, and no link here is an affiliate link.

• Public Books, technology, toys and appliances. Its offers page is refreshed weekly or daily, especially around Black Friday, Cyber Monday and back to school, and some offers are online only.
• Kotsovolos Electrical retailer owned by PPC, with offers on TVs, laptops, phones and appliances, plus 24 hour Smash Deals on weekdays at https://www.kotsovolos.gr/pages/smash-deals.
• Plaisio Technology and office retailer; Stockhouse sells display and refurbished items at reduced prices.
• Germanos Telecoms and technology retailer. Its offers page was empty when crawled on 3 Oct 2026.
• e-shop.gr Online technology and appliance retailer; Crazy Sundays deals show the lowest price of the previous 30 days.
• Skroutz Greece's main price comparison site and marketplace; the deals page lists products with price drops.
• BestPrice Price comparison site; deals are checked against three months of price history.
• attica Department store with branches at City Link and Golden Hall in Athens and on Tsimiski and at Mediterranean Cosmos in Thessaloniki.
• notos Department store with separate offers and sales pages; the sales page is https://www.notos.gr/prosfores-ekptwseis.
• Hondos Center Retail chain whose offers page includes a Smart Buys selection.
• IKEA Greece Furniture and homeware; the offers page lists dated promotions.

The rules behind it

• Sales periods. Law 4177/2013, Article 15, as rewritten by Law 4965/2022 (FEK A 162/2022), Article 6: two regular sales periods a year, winter from the second Monday of January to the end of February and summer from the second Monday of July to the end of August.
• No more mid season sales. Abolished in 2022 by Law 4965/2022. The May and November mid season sales that appear in the original 2013 text no longer exist.
• Previous price. Every price cut must state the previous price, meaning the lowest price in the 30 days before the cut: Article 9i of Law 2251/1994 as amended by Law 5111/2024, following Article 6a of Directive 98/6/EC as added by Directive (EU) 2019/2161.
• Sundays. Law 4177/2013, Article 16(1), as amended by Law 5157/2024 (FEK A 187/15.11.2024), Article 39: shops may open on the first Sunday of each sales period, the second Sunday of the winter sales, the Sunday after the last Friday of November, the two Sundays before Christmas, Palm Sunday and the last Sunday of the year. If one of these falls on an official holiday, the opening moves to the next Sunday that is not a holiday. Opening is optional, within 11:00 to 20:00.

More for shoppers: delivery and shopping, discounts and free things to do.

Checked 4 Oct 2026, page built 5 Oct 2026. Sales dates are refreshed each season; tell us at hello@heartathens.com if a date changes.